Where are you in the project?
This helps us understand whether you're trying to understand a problem, test a solution, or improve something that's already live. The stage you're at changes which method will be most useful.
We're just starting out; exploring our users and their needs
You don't yet have a clear problem defined or solution in mind
We're designing or building something and want to test it
You have a direction or prototype and need to validate it before or after launch
We have a live product; we're improving or tracking performance
Something exists and you want to make it better or measure how it's doing
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